Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Own Hers’ patient acquisition strategy end-to-end — from channel mix and budget allocation through to the messaging hypotheses that drive it
• Use customer research, patient insight, and performance data to build strategies that attract the right patients at the right cost
• Balance CAC and LTV trade-offs — understanding the difference between patients who stay engaged in their treatment and those who don’t, and using that to inform acquisition decisions
• Build and maintain a rigorous test-and-learn framework across channels, creative formats, and audience segments
• Partner closely with our creative team to develop concepts grounded in real patient insight — you understand why creative works, not just whether it does
• Identify the highest-leverage opportunities across paid channels (Meta, Google, YouTube, TikTok) and funnel experience
• Work cross-functionally with analytics, product, and clinical to make sure growth is connected to the full patient experience
• Communicate a clear, evidence-based point of view on performance and strategy to senior stakeholders

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• 5+ years in growth or performance marketing, with genuine ownership of commercial acquisition outcomes
• You’ve built a growth strategy from scratch — you know what to prioritise and why, not just how to execute what you’re given
• Comfortable moving between qualitative customer insight and quantitative performance data to form a clear strategic view
• Strong understanding of creative as a commercial lever — you can brief it, evaluate it, and iterate in partnership with a creative team
• Commercial instinct: you understand CAC/LTV dynamics and can make budget investment decisions with confidence
• Hands-on experience across paid channels — but you lead with strategy and insight, not platform mechanics
• Strong communicator and natural cross-functional partner — you influence product, analytics, creative, and clinical without needing direct authority
• Thrives setting their own agenda in a fast-moving environment

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.
• What’s next – Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing – We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact – You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth – You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team – You will collaborate with talented peers to solve complex clinical and operational problems at scale.

Remuneration & Transparency

Comprehensive compensation package commensurate with experience, plus statutory superannuation and performance incentives.