Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Own the paid growth engine end-to-end: define and execute channel strategy across Meta, Google, YouTube, TikTok, and emerging platforms, making campaign and budget allocation decisions by triangulating first-party blended and attributed data sources.
• Drive creative-performance loops: partner closely with creative teams to ideate, brief, test, and iterate on high-performing ad concepts – build a creative review process by using structured creative analysis to identify key performance variables and sharpen subsequent briefs.
• Lead a rigorous test-and-learn roadmap: build and run structured experiments across audiences, creative, bidding strategies, and landing experiences to continuously improve efficiency and scale.
• Own performance analytics and reporting: translate campaign data into clear, actionable recommendations; diagnose performance issues and opportunities using first- and third-party data to drive ongoing optimisation.
• Champion measurement excellence: apply best practices across attribution, incrementality testing, and full-funnel performance tracking to ensure decisions are grounded in reliable signal.
• Influence cross-functional growth strategy: collaborate with product, analytics, and senior leadership to shape priorities and stay ahead of platform changes, industry trends, and emerging opportunities.
• Complete ownership of Paid Accounts: you’ll be responsible for everything that comes with these platforms. Be it building accounts from scratch, assisting or overseeing pixel implementation, ensuring best-in-class campaign structure and then launching, maintaining and optimizing ads.

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• You have 6+ years of significant hands-on experience running several accounts, each with multiple channels, in performance marketing or paid media
• Strong experience with Meta and Google performance channels: you have a track record of driving efficient customer acquisition across Meta and Google
• You are deeply analytical: you are comfortable working with first and third-party data, attribution models, and blended performance metrics, and able to translate complexity into clear, confidentrecommendations.
• You are a structured experimenter: you build test-and-learn frameworks rather than one-off tests, and you know how to separate signal from noise to inform strategy.
• You have worked very closely with creative teams: you are comfortable collaborating daily, writing a compelling creative brief, influencing a product roadmap conversation, and presenting performancestrategy to senior stakeholders with equal confidence.
• You are confident with AI tools: you regularly use AI to help analyze and identify data concerns before formulating your own recommendation and driving its execution.
• You must understand how to translate performance metrics into business outcomes. What does CAC mean for our business, how do we impact it and how do we build budgets to achieve order targets. Youneed to love the numbers.
• You are proactive and commercially minded, with a genuine curiosity about platform mechanics, consumer behaviour, and what makes paid media work at scale.
• Background in D2C, consumer, or subscription-based businesses, with focus on ROI, LTV, and retention.
• Experience with incrementality testing, media mix modelling, or advanced attribution methodologies.
• Hands-on experience running TikTok or YouTube as supplementary acquisition channels at scale.

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.
• What’s next — Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing — We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact — You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth — You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team — You will collaborate with talented peers to solve complex clinical and operational problems at scale.

Remuneration & Transparency

Comprehensive compensation package commensurate with experience, plus statutory superannuation and performance incentives.