Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Own conversion across the funnel. Take accountability for performance from landing page through to quiz, assessment and order, identifying the biggest conversion leaks and opportunities for improvement.
• Build and run our experimentation roadmap. Translate customer behaviour and funnel data into clear hypotheses, prioritise opportunities based on expected impact, and run a structured experimentation cadence.
• Get close to the data. Diagnose where customers are dropping out, quantify opportunities, and work with Analytics to ensure the right tracking, measurement, and attribution are in place.
• Design rigorous experiments. Own A/B and multivariate testing from hypothesis through to execution, analysis and decision-making.
• Turn experiments into decisions. Clearly articulate what worked, what didn’t and why, using results to determine what we ship, iterate or stop.
• Understand the customer behind the numbers. Combine quantitative data with customer insight to understand intent, friction, trust and the reasons people hesitate or abandon their journey.
• Lead conversion-focused creative execution. Partner closely with Copy and Design to turn hypotheses into messaging, UX and customer experiences that improve conversion.
• Partner with Engineering and Product. Take opportunities from diagnosis through to implementation rather than stopping at recommendations.
• Connect acquisition and conversion. Work closely with Growth to ensure the experience customers land on reflects the intent and messaging that brought them there.
• Build new conversion journeys. As Juniper expands its product ecosystem, help create and optimise funnels for new products and patient needs.
• Raise our CRO capability. Establish strong practices around prioritisation, experiment design, measurement and learning so we continuously get better at understanding what drives growth.

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• We’re looking for someone who has genuinely owned conversion problems, not simply supported a CRO program.
• 5+ years of experience across CRO, experimentation, digital optimisation, product growth, or a similarly quantitative digital role.
• A track record of owning and improving digital conversion funnels, with clear examples of measurable commercial impact.
• Strong hands-on experience designing and running A/B and multivariate experiments.
• Strong analytical instincts. You can interrogate funnel performance, identify drop-offs, size opportunities, and translate data into hypotheses.
• Experience working with Analytics or Data teams to build robust measurement and attribution frameworks.
• Strong customer judgement and an understanding of how UX, messaging, friction and behavioural psychology influence conversion.
• Experience working closely with Design, Copy, Engineering and Product to turn hypotheses into shipped experiences.
• Strong commercial judgement and an ability to connect individual funnel metrics to broader business outcomes.
• Experience in healthcare, subscription businesses or considered-purchase journeys is useful, but not essential. We’re much more interested in how you approach customers, experimentation and growth.
• Conversion is one of Juniper’s biggest growth opportunities.
• Our patient journey is fundamentally different from a simple ecommerce checkout. People are making a personal healthcare decision, often after spending significant time thinking about their health and weight. Building trust, communicating clearly and removing unnecessary friction all matter.

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.
• What’s next – Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing – We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact – You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth – You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team – You will collaborate with talented peers to solve complex clinical and operational problems at scale.

Remuneration & Transparency

Comprehensive compensation package commensurate with experience, plus statutory superannuation and performance incentives.