Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Own Hims’ conversion, retention and LTV strategy
• Define and lead the roadmap across quiz flows, onboarding, lifecycle journeys, and key retention touchpoints, patient reactivation – tying experimentation directly to improvements in conversion, retention and LTV.
• Lead the conversion and lifecycle function
• Build, manage, and develop a high-performing team across CRO, CRM, product strategy and design. Set a clear bar for quality, pace, accountability, and impact.
• Deeply understand the patient mindset
• Go beyond surface metrics. Analyse behavioural data, speak to patients, map friction and motivation, and translate insight into clear, high-impact initiatives.
• Build high-performing digital journeys
• Partner closely with Engineering and Growth to deliver intuitive, trustworthy, and high-converting experiences across onboarding and ongoing engagement.
• Drive disciplined experimentation and prioritisation
• Establish testing frameworks, prioritisation logic, and reporting standards that ensure effort is focused on the highest-leverage opportunities.
• Be accountable for performance outcomes
• Own conversion, retention, and LTV metrics. Diagnose shifts quickly, make decisive trade-offs, and focus the team on what moves the needle.

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• You’ll likely bring 8**+ years of experience** across CRO, CRM, retention or strategy in high-growth environments.
• Strong candidates will demonstrate:
• Experience owning both conversion and retention metrics at scale
• Strong analytical ability and comfort owning core commercial metrics
• Experience building and leading high-performing, cross-functional teams
• Experience launching a developing features which customers love
• Clear, structured communication with senior stakeholders
• High standards for craft, clarity, and execution
• You combine strategic thinking with hands-on leadership, and care deeply about building digital experiences that help people make confident healthcare decisions.

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.
• What’s next – Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing – We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact – You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth – You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team – You will collaborate with talented peers to solve complex clinical and operational problems at scale.

Remuneration & Transparency

Comprehensive compensation package commensurate with experience, plus statutory superannuation and performance incentives.