Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Own paid media campaigns across Meta, Google, YouTube, and emerging platforms: building audiences, managing creative testing, and optimising towards acquisition and efficiency targets
• Own email campaigns end to end in CustomerIO: building flows, setting triggers, defining audiences, and iterating based on performance data
• Drive SEO content creation and optimisation to grow Eucalyptus’s organic patient acquisition across UK and international markets
• Write and manage creative briefs informed by campaign data, patient research, and market trends, working closely with the creative team
• Run A/B tests across channels with clear hypotheses, track what you learn, and feed that back into the next round of decisions
• Own affiliate and influencer partnerships day to day, including the channel’s overall contribution
• Analyse campaign performance across channels and produce clear, actionable reporting that drives what we do next
• Stay close to what’s changing across paid, email, and content channels and bring relevant signals back to the team

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• 5–8 years’ hands-on experience across several marketing channels: paid, email, content, CRM, or similar. You don’t need to be an expert in all of them, but you’ve owned real outcomes in more than one, not just contributed to them.
• Native or bilingual level of German and experience in German market.
• Fluent with data and metrics. You can build the reporting as well as read a dashboard, form a hypothesis, and make a call. You know that “we should test it” isn’t a decision; a clear test with a clear hypothesis is.
• Good at operating independently. You set the goal as often as you’re handed it, work out the path, and escalate when there’s a genuine blocker, not just when something gets hard.
• Collaborative across functions. You can talk to product, analytics, and creative without needing everything translated, and you build relationships without being told to.
• Adaptable when priorities shift. You re-cut your own priorities rather than waiting for someone to do it for you.
• Genuinely curious about how businesses work. You think about ROI, you care whether a campaign is contributing something real, and you wonder why a metric moved rather than just noting that it did.
• This role is based in London, with three days a week in our Old Street office.

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.
• What’s next – Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing – We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact – You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth – You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team – You will collaborate with talented peers to solve complex clinical and operational problems at scale.

Remuneration & Transparency

Competitive UK market package including pension contribution, health coverage, and professional development allowance.