Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Own the Canada Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail.
• Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising.
• Lead A/B and multivariate landing page testing, turning performance data into actionable insights.
• Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS.
• Analyse competitors and Canadian market trends to identify growth opportunities and develop high-performing bidding and targeting strategies.
• Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results.
• Work closely with Allocation & Performance Managers on budget allocation and with the Growth Lead to execute market-winning strategies.
• Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel.
• Collaborate cross-functionally with product, marketing, and design teams to ensure consistent messaging and execution.
• 3+ years in search or paid media, with deep hands-on experience managing Google campaigns.
• Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max).
• Proven track record planning, executing, and interpreting landing page experiments.

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• Demonstrated professional experience in a relevant capacity suitable for Paid Search Lead.
• Strong communication skills with the ability to interact with multidisciplinary stakeholders.
• High degree of ownership, problem-solving capability, and ability to thrive in a fast-paced environment.

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Global Growth & Impact: Build solutions that deliver preventive, evidence-based healthcare to hundreds of thousands of patients worldwide.
• Mentorship & Leadership: Work alongside talented clinical and operational peers with dedicated development support.
• Modern Working Environment: Flexible arrangements designed to foster high ownership, autonomy, and work-life balance.

Remuneration & Transparency

Competitive Canadian package including comprehensive health & dental benefits, flexible remote work, and equipment allowance.