Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Performance marketing
• Creative and creator strategy
• Community building
• Campaign operations
• Brand storytelling
• Creator-native content
• Performance-led creative and brief writing (particularly optimisation of briefs for whitelisted/paid partnership ads)
• Audience psychology
• Long-term brand building
• Nuanced healthcare and wellness messaging
• Creator Campaign Management
• Manage and conceptualise end-to-end creator campaigns across Paid and Organic Growth

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• 3–5 years of influencer marketing or talent management experience.
• Established and extensive network of managers/agents or Influencer contacts
• Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures.
• Analytical mindset with strong experience evaluating content performance metrics.
• Organized, proactive, and comfortable managing multiple campaigns at once.
• Excellent project management and organisational skills
• Strategic creative thinking with the ability to adapt and optimise to a variety of objectives
• Strong written communication
• Strong understanding of TikTok, Instagram, Meta campaigns and creator culture
• Commercially minded with strong attention to performance metrics and creative quality
• Able to balance operational execution with strategic thinking
• Comfortable working in a fast-paced, high-growth environment

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.
• What’s next – Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing – We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact – You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth – You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team – You will collaborate with talented peers to solve complex clinical and operational problems at scale.

Remuneration & Transparency

Competitive UK market package including pension contribution, health coverage, and professional development allowance.