Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Developing and executing lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels available (think email, push, SMS, and in-app messaging).
• Using data and insights to personalise communications for specific cohorts and stages in the patient journey.
• Leveraging content to create and share high-quality, impactful messaging related to nutrition, weight loss, and health that inspires and informs patients.
• Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints, and reactivation strategies.
• Collaborating cross-functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs.
• Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving.
• Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies.

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment.
• Confident using technology, with proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze) and familiarity with analytics platforms (eg. Tableau, Mixpanel, Metabase)
• Data-driven – comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests
• Strong written communication skills, with a knack for creating engaging and empathetic content.
• Passionate about patient experience and problem-solving, with a demonstrated interest in health and wellness.
• Highly organised, independent, and able to collaborate effectively within a team.
• Thrives in a fast-paced environment, excited by creative problem-solving and innovation

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.
• What’s next – Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing – We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact – You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth – You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team – You will collaborate with talented peers to solve complex clinical and operational problems at scale.

Remuneration & Transparency

Competitive UK market package including pension contribution, health coverage, and professional development allowance.