Job Overview & Organization Mission

News Corp is seeking a Digital Marketing Strategy Lead in Surry Hills to drive digital subscriber growth across major news platforms.

News Corp Australia is recruiting an analytical Digital Marketing Strategy Lead to spearhead digital subscriber acquisition and audience engagement.

As a key member of the team at News Corp Australia in Sydney, NSW, you will play a central role in driving excellence, upholding top-tier Australian industry standards, and contributing directly to the strategic milestones of one of the nation’s premier employers.

Key Duties & Core Responsibilities

In this critical role, your operational duties and key performance responsibilities will encompass:

• Develop end-to-end: Develop end-to-end digital acquisition campaigns across paid search, social media, programmatic, and email.
• Optimize subscriber: Optimize subscriber conversion funnels, paywall triggers, and pricing promotions using A/B testing.
• Analyze audience: Analyze audience reading behavior and subscriber churn using Google Analytics 4 and SQL dashboards.
• Collaborate with: Collaborate with editorial directors to amplify breaking news and investigative journalism campaigns.

Required Qualifications, Licenses & Experience

To be successful in this position at News Corp Australia, candidates are expected to satisfy the following essential selection criteria:

• Mandatory Qualification: Bachelor Degree in Marketing, Data Analytics, or Media.
• Relevant Experience: Minimum 5+ Years of verified industry experience in Australia or recognized overseas equivalence.
• 5+ years performance marketing experience driving digital subscription or e-commerce acquisition.
• Advanced expertise in paid media (Google Ads, Meta Ads Manager) and marketing automation platforms.
• Strong analytical abilities with experience converting raw data into marketing strategies.

Core Competencies & Key Technical Proficiencies

The successful applicant will possess demonstrated capabilities across the following domain skill sets:

Salary, Compensation & Employee Benefits

At News Corp Australia, we understand that our people drive our achievements. An outstanding remuneration and wellbeing package is provided in line with Australian benchmarks:

• Competitive Remuneration: AU$135,000 – AU$165,000 per year + standard Australian Superannuation (11.5%).
• Salary $135,000 – $165,000 + performance incentive bonus + super.
• Dynamic Surry Hills media campus with on-site cafe and broadcast studios.
• Free digital subscriptions to all News Corp publications.
• Leave Entitlements: 4 weeks annual leave (with 17.5% annual leave loading where applicable) plus 10 days paid personal/carer’s leave.
• Flexible Work: Progressive work-life balance options with supportive corporate culture and leadership development pathways.

About the Employer: News Corp Australia

News Corp Australia is the country’s largest media company, reaching over 18 million Australians across digital and print mastheads.

News Corp Australia is deeply committed to building diverse, equitable, and culturally inclusive work environments. We proudly celebrate diversity and welcome applications from all qualified individuals including First Nations Australians, people with disabilities, and candidates from culturally and linguistically diverse backgrounds.

Application Process & Next Steps

Applications for this position are currently open and being reviewed on a rolling basis. Suitable candidates are encouraged to apply as early as possible before the published closing date.

Please prepare an updated Curriculum Vitae (CV) and a tailored Cover Letter highlighting your relevant experience against the key selection criteria outlined above.

To proceed with your application, click the Apply on Employer Site button to access the official News Corp Australia careers gateway.