Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Produce reporting across paid marketing channels including Meta, Google, TikTok and other acquisition platforms.
• Monitor over-arching marketing reporting to identify opportunities to improve efficiency.
• Analyse trends in spend, CAC, conversion rates, retention and LTV.
• Support marketing teams with ad hoc analysis and recommendations.
• Write SQL queries to investigate marketing performance and customer behaviour.
• Validate marketing data across BigQuery, advertising platforms and internal systems.
• Build reusable datasets that improve reporting consistency.
• Help maintain reliable marketing data models.
• Assist with implementation and validation of marketing tracking.
• Investigate discrepancies between internal reporting and marketing platforms.
• Validate events across Segment, GA4 and advertising pixels.
• Support testing of new tracking implementations.

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• Knowledge of Meta, Google Ads and/or TikTok Ads.
• Experience analysing marketing or digital product data.
• Comfortable working with large unstructured datasets.
• Excellent analytical and problem-solving skills.
• Ability to explain technical findings clearly.
• Experience with BigQuery.
• Experience with GA4.
• Experience building or maintaining dbt models.
• Familiarity with Segment or similar CDPs.
• Understanding of APIs and marketing data pipelines.
• Experience with A/B testing or experimentation.

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.
• What’s next: our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing: we’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced and deeply rewarding.
• Make real impact: you’ll deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth: you’ll have high ownership, continuous feedback and dedicated development support.
• Join a motivated team: you’ll collaborate with talented peers to solve complex clinical and operational problems at scale.

Remuneration & Transparency

Competitive UK market package including pension contribution, health coverage, and professional development allowance.