Job Overview & Organization Mission

Lead global brand equity, luxury marketing campaigns, and storytelling for world-acclaimed Australian wine portfolios at Treasury Wine Estates.

Treasury Wine Estates is seeking an accomplished Senior Brand Marketing Manager to join our Luxury Wine marketing division at 161 Collins Street, Melbourne. You will direct multi-channel global brand campaigns, prestige product packaging redesigns, luxury partnership collaborations, and experiential tastings that elevate iconic wine labels on the world stage.

As a key member of the team at Treasury Wine Estates in Melbourne, VIC, you will play a central role in driving excellence, upholding top-tier Australian industry standards, and contributing directly to the strategic milestones of one of the nation’s premier employers.

Key Duties & Core Responsibilities

In this critical role, your operational duties and key performance responsibilities will encompass:

• Develop and: Develop and execute comprehensive multi-year global brand marketing plans and growth strategies.
• Direct creative: Direct creative agency partners to produce high-impact brand campaigns, digital storytelling, and media buying.
• Manage brand: Manage brand marketing P&L, promotional spend ROI, and pricing power across international export markets.
• Collaborate with: Collaborate with chief winemakers and cellar doors to curate exclusive luxury vintages and limited-release collector bottles.
• Oversee luxury: Oversee luxury sponsorship activations at international film festivals, art exhibitions, and Michelin-star dining events.

Required Qualifications, Licenses & Experience

To be successful in this position at Treasury Wine Estates, candidates are expected to satisfy the following essential selection criteria:

• Mandatory Qualification: Degree in Marketing, Business, Commerce or WSET Level 3 / Sommelier accreditation preferred.
• Relevant Experience: Minimum 6+ Years of verified industry experience in Australia or recognized overseas equivalence.
• 6+ years of brand marketing experience within luxury goods, premium FMCG, spirits, or fine wine.
• Demonstrated track record of launching successful global campaigns that elevate brand perception and margin.
• Deep understanding of luxury consumer psychology, experiential marketing, and digital content creation.
• Degree in Marketing, Commerce, or related discipline (WSET certification highly regarded).

Core Competencies & Key Technical Proficiencies

The successful applicant will possess demonstrated capabilities across the following domain skill sets:

Salary, Compensation & Employee Benefits

At Treasury Wine Estates, we understand that our people drive our achievements. An outstanding remuneration and wellbeing package is provided in line with Australian benchmarks:

• Competitive Remuneration: AU$145,000 – AU$175,000 per year + standard Australian Superannuation (11.5%).
• Competitive salary ($145,000 – $175,000) + short-term incentive performance bonus.
• Prestigious 161 Collins Street Melbourne office with in-house private wine tasting cellars.
• Generous staff wine allowances, cellaring discounts, and international career pathways.
• Leave Entitlements: 4 weeks annual leave (with 17.5% annual leave loading where applicable) plus 10 days paid personal/carer’s leave.
• Flexible Work: Progressive work-life balance options with supportive corporate culture and leadership development pathways.

About the Employer: Treasury Wine Estates

Treasury Wine Estates (TWE) is a world-leading luxury wine company, home to globally celebrated heritage brands like Penfolds and Wolf Blass.

Treasury Wine Estates is deeply committed to building diverse, equitable, and culturally inclusive work environments. We proudly celebrate diversity and welcome applications from all qualified individuals including First Nations Australians, people with disabilities, and candidates from culturally and linguistically diverse backgrounds.

Application Process & Next Steps

Applications for this position are currently open and being reviewed on a rolling basis. Suitable candidates are encouraged to apply as early as possible before the published closing date.

Please prepare an updated Curriculum Vitae (CV) and a tailored Cover Letter highlighting your relevant experience against the key selection criteria outlined above.

To proceed with your application, click the Apply on Employer Site button to access the official Treasury Wine Estates careers gateway.