Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
• Manage and optimise 7 figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation
• Lead A/B and multivariate landing page testing, turning performance data into actionable insights
• Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
• Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel
• Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
• Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results
• Analyse competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies
• Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• 4+ years in search or paid media, with deep hands-on experience managing Google campaigns
• Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
• Proven track record planning, executing, and interpreting landing page experiments
• Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
• Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
• Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value
• Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent
• Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
• Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
• Experience scaling search in multi-market or global organisations, and comfort using first-party data to optimise creative and bidding strategies, is a plus

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
• Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets.
• What Makes Joining Eucalyptus Unique
• High-growth opportunity – We’re scaling rapidly across new markets, conditions, and demographics
• Meaningful impact – Your work will directly influence patient outcomes and business growth
• Ownership and autonomy – You’ll have the freedom to test bold ideas and shape the search growth strategy

Remuneration & Transparency

Competitive UK market package including pension contribution, health coverage, and professional development allowance.