Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Creative wins. We don’t have exclusive access to channels, so great storytelling is how we stand out and earn attention
• Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on
• Fit matters. A good idea needs to match the channel. We tailor stories to the format, and we’re selective about what we let run
• Data is a compass. We ask why, not just what. Trends are more useful than daily swings. Insight plus action equals impact
• We focus on outcomes, not channels. If Meta works, we scale it. If a new channel drives growth, we shift spend. No channel loyalty. Just growth
• Own creative strategy and production across our international markets, the concepts and the operational machine that turns them into high-quality, high-volume creative
• Lead a lean team of creative strategists, who act as that market’s creative lead alongside the local Growth Lead
• Build, manage, and scale a bench of freelancers, agencies, and production partners, and own the operational execution of that bench: briefing, scoping, scheduling, QA, delivery, and cost, so we get consistent, high-quality output across markets
• Own the briefs and the strategy for each market and channel (Meta, TikTok, YouTube, organic): turn audience and performance insight into clear briefs and a prioritised testing roadmap. To start you’ll write the briefs yourself; as the team grows you’ll share that with the local Growth Leads and performance marketers. Either way you stay hands-on enough to do the work, not just hand it off
• Adapt and run the production system: build on the workflows, tooling, and operating models already proven in our UK and Australia creative teams, get the international team running on them, and shape them for a multi-market context while holding quality and speed as volume grows
• Own creative quality across markets: consistent, on-brand, and compliant work that performs, with final QA against brand, creative, and regulatory standards
• Partner tightly with Performance and Product Growth so creative is built around what the data says works, and so creative and performance pull in the same direction rather than sitting in silos

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• You’re a creative leader who has owned both the strategy and the production of performance creative, and built the team and systems to deliver it at volume. You think in ideas and in operations, and you’re as comfortable shaping a brief as you are scheduling a shoot across multiple markets.
• 6+ years in creative strategy, creative production, or creative operations, with time spent leading a team
• A track record of building and running a high-volume creative engine, from brief to delivery, ideally for paid social or performance creative
• Experience managing freelancers, agencies, and production partners, and getting consistent, high-quality output from a flexible bench
• Strong creative judgment: you can set the strategy, brief it well, and tell what will move someone from never having heard of a brand to taking action
• A systems builder’s instinct: you design workflows, tools, and capacity plans that scale without losing quality, and you know when process starts getting in the way of the work
• People leadership: you hire, coach, and level up creative talent, and you set clear goals and feedback rhythms
• Comfort across several markets and channels at once, and with the ambiguity and deadlines of new launches
• Performance-literate: you can read creative performance data, see what’s working and why, and partner naturally with media buyers. You won’t have to be the performance expert (you’ll have a performance lead, the local Growth Leads, and the wider growth team alongside you) but you know enough to steer creative with the numbers
• Bonus points if you also bring:
• Healthcare or other regulated-industry experience
• Multi-market or international experience

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Make real impact, fast. We move quickly, build in the open, and learn by doing. You’ll help deliver real health outcomes for real patients from day one
• Operate at scale. Build and lead creative for one of the world’s fastest-growing health companies across multiple countries
• Be supported to grow. Regular feedback, professional development budget, and access to senior operators who’ll challenge you to get better
• Work with incredible people. High talent bar. No ego. Serious care for the mission
• Global exposure. Access to markets, brands, and categories that would take years to reach elsewhere
• Hybrid working (3 days a week in our Old Street office)

Remuneration & Transparency

Competitive UK market package including pension contribution, health coverage, and professional development allowance.