Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Own channel strategy from zero – paid social and search first, then you decide where the next euro goes
• Own forecasting: spend, CAC, patient volume, and the conversation when the numbers shift
• Decide the creative testing agenda – you set the bar and decide what runs
• Lead the weekly performance read-outs to senior leadership
• Hire your team, once the brand earns it
• You will launch this brand into other verticals within the space expanding on the existing platform

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• Six to ten years in performance marketing, most of it DTC or subscription. You’ve built campaigns from scratch, shipped launches, and fixed what broke.
• Meta and paid social are where you spend most of your time. You’re numerical by instinct – you reach for the data before you reach for an opinion, you can build a forecast, back it with logic, and say plainly when it’s wrong.
• You’ve worked somewhere high-growth with thin resourcing, preferably a start-up / scale-up environment where the remit was wide and the support wasn’t. You enjoy getting your hands dirty: jumping into ad platforms, iterating on landing pages, running experiments, and not waiting for someone else to do it.
• You understand performance creative – not just what the numbers say but why an ad works. You have a view on what makes people stop scrolling, what drives someone to click, and what turns a curious visitor into a paying customer. You can brief a creative strategist with enough precision that the output is right first time, and you know when something isn’t working before the data catches up.

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Global Growth & Impact: Build solutions that deliver preventive, evidence-based healthcare to hundreds of thousands of patients worldwide.
• Mentorship & Leadership: Work alongside talented clinical and operational peers with dedicated development support.
• Modern Working Environment: Flexible arrangements designed to foster high ownership, autonomy, and work-life balance.

Remuneration & Transparency

Competitive UK market package including pension contribution, health coverage, and professional development allowance.