Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Turn data and insight into sharper hypotheses
• Combine multiple signals — funnel analytics, behavioural data, session recordings, patient research, support themes — to develop a genuine point of view on why the experience is performing or underperforming
• Run structured discovery each quarter that directly changes at least one roadmap priority; not just ‘here’s what the data says’ but ‘here’s what we should do about it’
• Write read-outs that go beyond the result: what did we learn about patient behaviour? What does this change about our next hypothesis? What did we rule out?
• Build and own a structured experimentation programme
• Build a clear hypothesis and experimentation framework based on both qualitative and quantitative insight, and not doing it because “my gut told me so”.
• Sequence experiments deliberately: validate assumptions cheaply before committing to big builds; test the riskiest hypotheses first
• Maintain a clear, always-current view of what you’re testing, why you’re testing it, and what you expect to learn — not a backlog of ideas, but a coherent programme with a through-line
• Ensure every test has a purpose that maps back to a strategic question about the patient experience
• Set experiments up to actually tell you something
• Write rigorous briefs: clear hypothesis, defined primary metric, pre-specified success criteria, correct sample size, and expected run time before running a test.
• Understand the difference between statistical significance and practical significance and never call a test early, on gut feel, or because the numbers look good in week two

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• You think of experiments as a way to validate your thinking, not just a test. You don’t have a list of things to try: you have a framework for how you decide what to test, in what order, and why. Your roadmap tells a story: here’s our current strategic focus, here’s the evidence behind it, and here’s what we’ll do next depending on what we learn.
• You’re statistically literate and uncompromising about it. You understand statistical power, sample size, significance, and confidence intervals, not as boxes to tick, but as tools you use to protect the integrity of your conclusions. You’ve told stakeholders “we can’t call this yet” and held the line. You know that a poorly run experiment is worse than no experiment at all.
• You’re a systematic hypothesis builder. Before you test anything, you know what question you’re answering, what you expect to happen, and what you’ll conclude if the result goes either way. You don’t start from “let’s try this”. You start from “here’s what we believe, here’s why, and here’s how we’ll know if we’re wrong.”
• You synthesise insight across sources. You don’t trust one metric or one data type. You combine quantitative funnel data with qualitative signals: user research, session recordings, support themes to build a richer picture of what patients are experiencing, and you use that to write better hypotheses.
• You’re obsessed with the ‘so what’. Results without implications don’t interest you. Every read-out you write answers the question: what do we now know that we didn’t before, and how does it change what we do next?
• You own outcomes, not just execution. You track the metric post-launch, diagnose what happened, and come back with a next bet and not just a wrap-up. When something doesn’t work, you treat it as data, not a failure.
• Today, you’ll own experimentation across our core web surfaces — landing pages, quiz flows, and purchase funnels. This is the heartbeat of our digital acquisition and activation experience. Over time, the scope will extend into post sales and other touchpoints as we build a more connected, end-to-end view of patient optimisation.
• You’ll work at the intersection of growth marketing, product management, UX, research, and conversion strategy, bringing both the analytical depth to run a credible programme and the patient empathy to know what’s actually worth improving.

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Global Growth & Impact: Build solutions that deliver preventive, evidence-based healthcare to hundreds of thousands of patients worldwide.
• Mentorship & Leadership: Work alongside talented clinical and operational peers with dedicated development support.
• Modern Working Environment: Flexible arrangements designed to foster high ownership, autonomy, and work-life balance.

Remuneration & Transparency

Competitive UK market package including pension contribution, health coverage, and professional development allowance.