Key Responsibilities & Operational Scope

In this position at Eucalyptus, your primary deliverables and day-to-day focus areas include:

• Identify and model the commercial opportunities for each potential new vertical launch. Ensure that there robust alignment on the investment needed to launch a new product or category in the UK, and that the plans are aligned broadly with our global roadmap.
• Work with the category lead, to build the experience end to end. You hold the standards for excellent, pushing all parts of the delivery team to go above and beyond.
• Lead category launches end-to-end: Manage and develop a team of Category Leads, supporting them to take new verticals from early proposition through MVP, market testing, and into initial scale — holding the bar on pace, quality, and commercial rigour throughout.
• Own the path to PMF and £XXM+ ARR: Define what success looks like for each category, set the milestones, and drive the team to hit them — using data and patient feedback to iterate quickly and make smart go/no-go calls.
• Coordinate global launch readiness: Work with country managers across markets to ensure global category launches are aligned on timing, positioning, and operational readiness. Be a critical part of the connective tissue between the UK launch model and international execution.
• Align PR, comms and supply chain: Ensure that public launches of Hims and Hers categories are supported by the right external narrative and operational infrastructure — partnering with comms and supply chain teams to remove blockers and sequence launches well.
• Shape exceptional patient experiences: Partner closely with Product, Medical, Marketing, and Ops to build seamless, intuitive journeys that solve real patient problems — and that meet our high bar for clinical quality.
• Drive commercial strategy at the category level: Own the P&L per vertical, define pricing models and growth levers, and work with the Director of New Verticals to build a clear pathway to long-term sustainability. Work with the S&O leads, and the commercial team, to ensure pricing and discounting strategies are sustainable.

Candidate Profile & Required Qualifications

To succeed in this role, Eucalyptus is seeking candidates who possess the following credentials, competencies, and mindset:

• You’re a ruthless operator with a builder’s instincts — energised by early-stage environments, comfortable with ambiguity, and able to bring structure and momentum to complex launches. You have likely got some experience working in larger organisations, understanding the importance of regular, structured communications to the team. You care deeply about patients and hold yourself to a high bar on quality.
• Strong commercial and operational track record (5+ years): You’ve owned the execution of new products or category launches — from early proposition through to market — and have the scars and wins to prove it.
• Experience in health, D2C or subscription businesses: You understand what it takes to build high-trust patient or customer experiences, and you bring a genuine interest in improving people’s health outcomes.
• People leadership: You’ve managed and developed teams, and you know how to give your direct reports the clarity, support, and challenge they need to do their best work.
• Cross-functional coordination at pace: You’ve worked across product, clinical, marketing, and ops teams — aligning people around shared goals and moving quickly without losing quality.
• Data-driven and outcome-obsessed: You interrogate data, run experiments, and iterate fast — focusing on the actions that meaningfully move the needle on engagement, satisfaction, and retention.
• Patient-first mindset: You hold a high bar for clinical quality and empathy, ensuring every vertical we launch genuinely improves patient health and experience.
• Entrepreneurial and structured: You’re creative, resourceful, and comfortable in uncertainty — but you also bring the follow-through and operational discipline to land complex launches well.
• Strong communicator: You can represent the new verticals strategy clearly to country managers, senior stakeholders, and your own team — adapting your message without losing the thread.
• Curious and growth-oriented: You actively seek new perspectives, adapt based on evidence, and embrace the learning curve of building in new health domains.
• Direct experience in health or preventative care — particularly across our new business lines (diagnostics, hair loss, menopause, TRT)
• Experience working across international markets or with country-level general managers

Workplace Culture, Mentorship & Benefits

Eucalyptus fosters a high-autonomy, patient-first culture backed by the scale of Hims & Hers:

• Global Growth & Impact: Build solutions that deliver preventive, evidence-based healthcare to hundreds of thousands of patients worldwide.
• Mentorship & Leadership: Work alongside talented clinical and operational peers with dedicated development support.
• Modern Working Environment: Flexible arrangements designed to foster high ownership, autonomy, and work-life balance.

Remuneration & Transparency

Competitive UK market package including pension contribution, health coverage, and professional development allowance.