Job Overview & Organization Mission

Manage multi-million dollar annual performance budgets, Google Performance Max campaigns, and CPA optimization for automotive portals.

carsales is seeking an experienced Senior Performance Marketing Manager at our Richmond headquarters in Melbourne. You will lead paid digital customer acquisition across Google Search, Performance Max, YouTube, and Meta Ads, driving millions of high-intent car buyers and private vehicle sellers to the marketplace.

As a key member of the team at Carsales.com.au in Melbourne, VIC, you will play a central role in driving excellence, upholding top-tier Australian industry standards, and contributing directly to the strategic milestones of one of the nation’s premier employers.

Key Duties & Core Responsibilities

In this critical role, your operational duties and key performance responsibilities will encompass:

• Manage multi-million: Manage multi-million dollar performance budgets to hit target Customer Acquisition Cost (CAC) and ROAS goals.
• Execute advanced: Execute advanced bid automation, search query modeling, and copy testing across Google Ads and Bing Ads.
• Deploy dynamic: Deploy dynamic catalog ad feeds on Meta and TikTok reaching vehicle in-market shoppers.
• Collaborate with: Collaborate with conversion rate optimization (CRO) teams on A/B testing landing pages.
• Analyze marketing: Analyze marketing efficiency ratios and customer lifetime value using Google Analytics 4 and Tableau.

Required Qualifications, Licenses & Experience

To be successful in this position at Carsales.com.au, candidates are expected to satisfy the following essential selection criteria:

• Mandatory Qualification: Degree in Marketing, Statistics, or Commerce & Certified Google Ads / Meta Blueprint.
• Relevant Experience: Minimum 3-5 Years of verified industry experience in Australia or recognized overseas equivalence.
• Degree in Marketing, Mathematics, or related field.
• 4+ years hands-on paid search and paid social performance marketing experience managing large monthly spends ($200k+).
• Advanced technical mastery of Google Ads, Performance Max, Meta Ads Manager, and Google Tag Manager.
• Strong analytical and data interpretation capabilities.

Core Competencies & Key Technical Proficiencies

The successful applicant will possess demonstrated capabilities across the following domain skill sets:

Salary, Compensation & Employee Benefits

At Carsales.com.au, we understand that our people drive our achievements. An outstanding remuneration and wellbeing package is provided in line with Australian benchmarks:

• Competitive Remuneration: AU$120,000 – AU$145,000 per year + standard Australian Superannuation (11.5%).
• Salary $120,000 – $145,000 + 11.5% super + carsales employee share grants.
• Award-winning Richmond office with hackathons, table tennis, and subsidized onsite dining.
• Flexible hybrid working environment with 2 days office attendance.
• Leave Entitlements: 4 weeks annual leave (with 17.5% annual leave loading where applicable) plus 10 days paid personal/carer’s leave.
• Flexible Work: Progressive work-life balance options with supportive corporate culture and leadership development pathways.

About the Employer: Carsales.com.au

carsales is the largest online automotive, motorcycle, and marine classifieds business in Australia.

Carsales.com.au is deeply committed to building diverse, equitable, and culturally inclusive work environments. We proudly celebrate diversity and welcome applications from all qualified individuals including First Nations Australians, people with disabilities, and candidates from culturally and linguistically diverse backgrounds.

Application Process & Next Steps

Applications for this position are currently open and being reviewed on a rolling basis. Suitable candidates are encouraged to apply as early as possible before the published closing date.

Please prepare an updated Curriculum Vitae (CV) and a tailored Cover Letter highlighting your relevant experience against the key selection criteria outlined above.

To proceed with your application, click the Apply on Employer Site button to access the official Carsales.com.au careers gateway.