Job Overview & Organization Mission

Trade high-value programmatic display, audio, and connected TV (CTV) campaigns across DV360 and The Trade Desk for blue-chip clients.

Dentsu Australia is seeking an analytical Senior Digital Media Planner & Programmatic Trading Specialist in Surry Hills, Sydney. You will manage real-time bidding, audience data activation, and programmatic optimization across connected TV, digital out-of-home (pDOOH), and high-impact mobile display for multinational consumer brands.

As a key member of the team at Dentsu Australia in Sydney, NSW, you will play a central role in driving excellence, upholding top-tier Australian industry standards, and contributing directly to the strategic milestones of one of the nation’s premier employers.

Key Duties & Core Responsibilities

In this critical role, your operational duties and key performance responsibilities will encompass:

• Set up,: Set up, trade, and optimize programmatic media campaigns across Display & Video 360 (DV360) and The Trade Desk.
• Manage private: Manage private marketplace (PMP) deals and programmatic guaranteed (PG) contracts with premium publishers.
• Activate first-party: Activate first-party customer data and clean rooms (InfoSum, LiveRamp) for cookieless targeting.
• Perform daily: Perform daily bid stream analysis, supply path optimization (SPO), and viewability verification.
• Deliver insightful: Deliver insightful performance dashboards and post-campaign analysis (PCA) presentations.

Required Qualifications, Licenses & Experience

To be successful in this position at Dentsu Australia, candidates are expected to satisfy the following essential selection criteria:

• Mandatory Qualification: Degree in Marketing, Advertising, or Data Science & Google / The Trade Desk Certified.
• Relevant Experience: Minimum 3-5 Years of verified industry experience in Australia or recognized overseas equivalence.
• Degree in Marketing, Advertising, Business, or quantitative discipline.
• 3-5 years hands-on programmatic trading experience in a media agency or trading desk.
• Certified in Google DV360 and The Trade Desk.
• Strong understanding of the programmatic ad-tech ecosystem, DSPs, SSPs, and measurement verification.

Core Competencies & Key Technical Proficiencies

The successful applicant will possess demonstrated capabilities across the following domain skill sets:

Salary, Compensation & Employee Benefits

At Dentsu Australia, we understand that our people drive our achievements. An outstanding remuneration and wellbeing package is provided in line with Australian benchmarks:

• Competitive Remuneration: AU$110,000 – AU$135,000 per year + standard Australian Superannuation (11.5%).
• Salary $110,000 – $135,000 + 11.5% super + agency bonus.
• Vibrant Surry Hills office with barista coffee, Friday social bar, and wellness initiatives.
• Extensive learning pathways through the Dentsu Global Academy.
• Leave Entitlements: 4 weeks annual leave (with 17.5% annual leave loading where applicable) plus 10 days paid personal/carer’s leave.
• Flexible Work: Progressive work-life balance options with supportive corporate culture and leadership development pathways.

About the Employer: Dentsu Australia

Dentsu Australia is an innovator in media, digital, and creative communications, driving transformation for world-class brands.

Dentsu Australia is deeply committed to building diverse, equitable, and culturally inclusive work environments. We proudly celebrate diversity and welcome applications from all qualified individuals including First Nations Australians, people with disabilities, and candidates from culturally and linguistically diverse backgrounds.

Application Process & Next Steps

Applications for this position are currently open and being reviewed on a rolling basis. Suitable candidates are encouraged to apply as early as possible before the published closing date.

Please prepare an updated Curriculum Vitae (CV) and a tailored Cover Letter highlighting your relevant experience against the key selection criteria outlined above.

To proceed with your application, click the Apply on Employer Site button to access the official Dentsu Australia careers gateway.