Job Overview & Organization Mission

Lead destination marketing campaigns, seasonal light festivals, and visitor growth strategies for premier wine country attractions.

Hunter Valley Gardens is seeking a creative and strategic Senior Destination Tourism Marketing Manager based in Pokolbin. You will direct major consumer marketing campaigns for signature events including the Christmas Lights Spectacular and Snow Time in the Garden, collaborating with local vignerons and Destination NSW.

As a key member of the team at Hunter Valley Gardens & Tourism in Hunter Valley, NSW, you will play a central role in driving excellence, upholding top-tier Australian industry standards, and contributing directly to the strategic milestones of one of the nation’s premier employers.

Key Duties & Core Responsibilities

In this critical role, your operational duties and key performance responsibilities will encompass:

• Devise and: Devise and execute multi-channel digital, broadcast, and print marketing campaigns attracting over 350,000 visitors annually.
• Manage paid: Manage paid digital acquisition (Meta Ads, Google Ads, TikTok) and dynamic ticketing funnels.
• Coordinate media: Coordinate media famils, influencer partnerships, and broadcast public relations coverage.
• Partner with: Partner with local cellar doors, luxury lodges, and Destination NSW to position the Hunter Valley as a world-class wine destination.
• Analyze ticket: Analyze ticket sales data and visitor origin analytics to optimize regional tourism marketing spend.

Required Qualifications, Licenses & Experience

To be successful in this position at Hunter Valley Gardens & Tourism, candidates are expected to satisfy the following essential selection criteria:

• Mandatory Qualification: Bachelor of Marketing, Public Relations, or Tourism Management.
• Relevant Experience: Minimum 3-5 Years of verified industry experience in Australia or recognized overseas equivalence.
• Degree in Marketing, Communications, or Tourism.
• 4+ years experience in destination marketing, major attractions, or regional tourism.
• Proven track record delivering high-ROI digital advertising and event promotion campaigns.
• Deep affection for regional New South Wales wine and culinary culture.

Core Competencies & Key Technical Proficiencies

The successful applicant will possess demonstrated capabilities across the following domain skill sets:

Salary, Compensation & Employee Benefits

At Hunter Valley Gardens & Tourism, we understand that our people drive our achievements. An outstanding remuneration and wellbeing package is provided in line with Australian benchmarks:

• Competitive Remuneration: AU$105,000 – AU$130,000 per year + standard Australian Superannuation (11.5%).
• Salary $105,000 – $130,000 + super + performance bonus.
• Idyllic wine country lifestyle with flexible working arrangements.
• Free family passes to attractions and corporate discounts across Hunter Valley venues.
• Leave Entitlements: 4 weeks annual leave (with 17.5% annual leave loading where applicable) plus 10 days paid personal/carer’s leave.
• Flexible Work: Progressive work-life balance options with supportive corporate culture and leadership development pathways.

About the Employer: Hunter Valley Gardens & Tourism

Hunter Valley Gardens is an award-winning major tourism attraction and events destination in the heart of Australia’s oldest wine region.

Hunter Valley Gardens & Tourism is deeply committed to building diverse, equitable, and culturally inclusive work environments. We proudly celebrate diversity and welcome applications from all qualified individuals including First Nations Australians, people with disabilities, and candidates from culturally and linguistically diverse backgrounds.

Application Process & Next Steps

Applications for this position are currently open and being reviewed on a rolling basis. Suitable candidates are encouraged to apply as early as possible before the published closing date.

Please prepare an updated Curriculum Vitae (CV) and a tailored Cover Letter highlighting your relevant experience against the key selection criteria outlined above.

To proceed with your application, click the Apply on Employer Site button to access the official Hunter Valley Gardens & Tourism careers gateway.