Job Overview & Organization Mission

Optimize digital site performance, online product merchandising, and seamless checkout conversion for Australia’s leading consumer tech destination at JB Hi-Fi.

JB Hi-Fi is looking for a dynamic Senior Digital E-Commerce Operations Lead to join our Digital team in Southbank, Melbourne. You will oversee daily digital storefront operations across jbhifi.com.au, optimizing product discovery, site search (Algolia), promotional landing pages, frictionless mobile checkout, and omnichannel order fulfillment (Click & Collect, Uber delivery).

As a key member of the team at JB Hi-Fi in Melbourne, VIC, you will play a central role in driving excellence, upholding top-tier Australian industry standards, and contributing directly to the strategic milestones of one of the nation’s premier employers.

Key Duties & Core Responsibilities

In this critical role, your operational duties and key performance responsibilities will encompass:

• Manage day-to-day: Manage day-to-day online merchandising, site navigation, and product taxonomy across millions of monthly web visits.
• Lead Conversion: Lead Conversion Rate Optimization (CRO) initiatives, conducting multivariate A/B testing on product detail pages and carts.
• Analyze online: Analyze online sales funnels, traffic sources, and customer behavior utilizing Google Analytics 4 and Hotjar.
• Partner with: Partner with commercial merchandise buyers to execute high-impact online sales events (Black Friday, Boxing Day).
• Collaborate with: Collaborate with logistics teams to improve Click & Collect SLA turnaround and delivery customer satisfaction.

Required Qualifications, Licenses & Experience

To be successful in this position at JB Hi-Fi, candidates are expected to satisfy the following essential selection criteria:

• Mandatory Qualification: Degree in E-Commerce, Marketing, Business, Information Systems or equivalent.
• Relevant Experience: Minimum 5+ Years of verified industry experience in Australia or recognized overseas equivalence.
• 5+ years of operational e-commerce experience in high-volume retail environments.
• Demonstrated proficiency in modern e-commerce platforms, CMS, and web analytics tools (GA4, BigQuery).
• Strong track record improving conversion rates, average order value (AOV), and digital customer experience.
• High energy, commercial urgency, and deep passion for consumer electronics and digital technology.

Core Competencies & Key Technical Proficiencies

The successful applicant will possess demonstrated capabilities across the following domain skill sets:

Salary, Compensation & Employee Benefits

At JB Hi-Fi, we understand that our people drive our achievements. An outstanding remuneration and wellbeing package is provided in line with Australian benchmarks:

• Competitive Remuneration: AU$135,000 – AU$165,000 per year + standard Australian Superannuation (11.5%).
• Competitive salary ($135,000 – $165,000) + staff performance bonuses.
• Southbank Melbourne headquarters with vibrant, high-energy, and music-loving company culture.
• Generous employee discounts on the latest consumer electronics, computers, TVs, and gaming.
• Leave Entitlements: 4 weeks annual leave (with 17.5% annual leave loading where applicable) plus 10 days paid personal/carer’s leave.
• Flexible Work: Progressive work-life balance options with supportive corporate culture and leadership development pathways.

About the Employer: JB Hi-Fi

JB Hi-Fi is Australia’s largest home entertainment and consumer electronics retailer, delivering massive retail and e-commerce sales.

JB Hi-Fi is deeply committed to building diverse, equitable, and culturally inclusive work environments. We proudly celebrate diversity and welcome applications from all qualified individuals including First Nations Australians, people with disabilities, and candidates from culturally and linguistically diverse backgrounds.

Application Process & Next Steps

Applications for this position are currently open and being reviewed on a rolling basis. Suitable candidates are encouraged to apply as early as possible before the published closing date.

Please prepare an updated Curriculum Vitae (CV) and a tailored Cover Letter highlighting your relevant experience against the key selection criteria outlined above.

To proceed with your application, click the Apply on Employer Site button to access the official JB Hi-Fi careers gateway.